看看现在的电视广告，网络广告，到处都充斥着各种各样的减肥产品，从减肥茶到减肥药，只有你想不到的，没有他们发明不了的。来自Marc的一篇文章告诉你减肥失败的五个原因。原文地址：http://www.marcandangel.com/2008/03/05/5-reasons-why-weight-loss-products-keep-you-fat/

Weight loss companies are incessantly building wealth and dieters are only getting skinny in their wallets. Americans alone waste over $35,000,000,000 a year on weight loss solutions. Before you cough up your hard earned cash for the most recent weight loss miracle medication consider the general population’s success rate. Only about 5% of the 50,000,000 Americans who dieted last year managed to lose weight and successfully keep it off.

From magical calorie burning pills to fat melting vaccinations, dieters are loosing everything but the fat. So the next time you’re tempted by the latest and greatest weight loss craze, ponder these 5 reasons why it’s almost certainly far from great.

  1. Scientifically Proven Does Not Mean Practically Applied – Just because some doctor endorsed a weight loss product does not mean it works. Who is this doctor anyway? Is he a PhD of medicine or a PhD in marketing? Is he actually a real doctor or does he just play a doctor on television? How was the product proven and what scientific standards were used in the testing baseline? Don’t believe the photos either. Have you ever wondered if the “Before” and “After” photos were taken in the opposite order?
  2. Most Promotional Weight Loss Ads are Complete BS – A few years ago the Federal Trade Commission released data on an analysis they performed involving 300 weight loss related advertisements. “The analysis showed that nearly 40% of the advertisements collected contained at least one representation that was almost certainly false” and another 15% that was likely to be false or imprecise.
  3. FDA Approved Does Not Mean Safe or Effective – Do you really think the U.S. Food and Drug Administration has sufficient resources to accurately evaluate every dietary product proposed to hit the market? They don’t, and there is no feasible way they ever will. A considerable percentage of the weight loss products on the market are classified as dietary supplements. Under the active Dietary Supplement and Health Education Act of 1994 producers of dietary supplements do not have to verify that their product is effective, safe or at all healthy prior to placing it on store shelves. Sometimes somebody has to become very ill from a dietary supplement before it even becomes a “blip” on the FDA’s radar.
  4. “Too Good to Be True” Means “Stay Fat and Become Broke” – The old rule “if it sounds too good to be true, it is too good to be true” is 100% applicable to all weight loss products and dietary supplements. Remember, your body is an organic machine that operates by an intrinsic set of laws. There is no possible way to alter these laws without experiencing extremely unmistakable and counterproductive side effects. Most quick fix weight loss products do nothing more than soak up your cash and leave you stranded with more health problems than when you started taking them.
  5. You Don’t Need a Product, You Need a Lifestyle Change – Even when a truly safe weight loss product is invented it only provides a temporary fix to an enduring lifestyle dilemma. Over the last two decades thousands of new, trendy weight loss and dieting products have cycled in and out at your local health food store. If any of them really worked as promised, the cycle would have ended years ago and the health food stores would be a lot smaller. The truth is none of these products will ever work as promised because, with or without a product, a healthy lifestyle change is required to create and maintain a healthy, lean body. If you do not eat nutritious food in moderation, exercise regularly and get enough sleep you will never lose weight and your body will never be healthy.

下面是来自译言网的翻译。译者：benjamin_c
减肥产品的厂家赚的钱越来越多，减肥者的钱包却是越来越瘦了。光是美国人每年就要在减肥方案中浪费掉350亿美元的金钱。在你准备把辛辛苦苦赚来的钱拿去购买那些最新的神奇减肥药物之前，最好先想想人民大众中减肥的成功率吧。美国去年有5000万个人在减肥但其中只有5%的人最后减肥成功。
从神奇的卡路里燃烧药片到熔化脂肪的疫苗，减肥者失去了一切但就是没有减掉脂肪。所以下次你被最新的最有效的时兴减肥产品所吸引的时候，想想以下5条几乎可以肯定它不怎么有效的原因。

  1. 科学证明并不代表实际应用——仅仅因为某博士认可某一减肥产品并不代表它真的有效。这博士是什么人？他是一个医药学博士还是市场学博士？他真的是个博士还是仅仅在电视上扮演一个博士？这个产品是如何被证明有效的，测试基准又依据的是什么科学标准？也别去相信那些照片。你有没有想过可能“使用前”和“使用后”的照片正好被调换了个位置呢？
  2. 大部分减肥广告都是胡说八道—— 几年前美国联邦贸易委员会发布了一项包括300个减肥广告的分析数据。分析表明其中近40%的广告中至少有一项描述是不符合事实的，而另外还有15%的广告很可能是假广告或者是不准确的。
  3. 经美国食品药物管理局批准并不代表安全或者有效——你真以为美国食品药物管理局有足够的资源来精准评估每一项口服产品进入市场的申请？他们没有足够的资源，而且永远不会有一个切实可行的方案。相当大一部分比例的减肥产品被归类为饮食补充剂。根据1994年生效的食品补充剂及健康教育法案，生产厂家不需要验证食品补充剂的功效、安全性以及是否健康就可以把产品投放市场。有时候早在食品药物管理局开始监控某食品补充剂之前，人们可能就因服用它而致病。
  4. “好的难以置信”意味着“减不了肥而且还有很大的副作用”——“如果某样东西好得令人难以置信，那么你还真不能相信”，这条古老的规则对于所有减肥产品及食品补充剂百分百适用。记住一条，你的身体就像是一台有机体构成的机器，它自身有一套运转的法则。没有什么可能的方法可以改变这些法则而不引起显著的反作用。大多数速效减肥产品除了能把你的钱吸走外没什么用处，而且一旦你开始使用它还会给你带来更多的健康问题。
  5. 你需要的不是减肥产品，真正需要的是改变自己的生活方式——就算发明出了真正安全的减肥产品，它也只不过是暂时解决你生活方式上持续的困境。在过去的二十年内，数千种时兴的减肥产品和食品补充剂在健康食品商店中循环着流进流出。如果其中任何一种产品真像厂家承诺的那样有效，那么这个循环在多年前就该结束了，健康食品商店也会比现在小得多。事实上，所有这些产品都不能达到厂家承诺的效果，因为不管用不用这些产品，塑造并维持一个健康匀称的体型需要的是改变到一种健康的生活方式。如果你不注意适度饮食、不去经常锻炼身体也没有保证充足的睡眠，那么你永远都减不了肥，而且你的身体也永远不会很健康。